Fury Gaming · Brand System v1.0 Fury Gaming flame

FURY

Forged for the fight.

Fury Gaming is a community tempered in competition. This is the system that makes it unmistakable: your flame, one temperature, built for the screen and the scene.

Platform · Community + Esports Home · furygaming.tv Forged · 2026

Every surface has a temperature. Cold is idle. Hot is alive.

FURY://TEARDOWN

From a 2014 sticker to a 2026 system

The old mark was built for vinyl: a glossy flame crest with no color system and no type voice. We kept the flame exactly, line for line, and rebuilt it as clean vector. The fire became a calibrated heat, and the muddy navy gave way to a palette that lives on screen.

The original 2014 Fury Gaming logo sheet
2014 · Illustrator CS5.1 · print · CMYK · no system
The modernized Fury Gaming flame
2026 · same flame · recolored · systematic
FURY://COLOR

Incandescence

Not a palette of accents. A single temperature scale, from cold ash to white-hot. Where a thing sits on the scale is what tells you its state.

cold · idleemberforgemolten · livewhite-hot
Ash 900
#0A0A0Ccopy
Graphite 700
#15161Acopy
Fury 40
#FF6A1Acopy
Amber 60
#FFA638copy
Bone 100
#ECE7DFcopy
Live Active Idle Danger Success Info · cooled
FURY://TYPE

Instrument of the forge

Three voices. A wide, heavy display for impact. A mechanical mono for the readouts and labels. A warm grotesque for everything you actually read.

Display · Archivo Black Expandedheadlines · wordmark
FURY
Utility · Martian Monolabels · data · readouts
FURY://SYS · TEMP 1480°C · STATE LIVE
Body · Hanken Groteskreading · interface

Fury Gaming is built for players who run hot. Clean, warm, and readable at any size, the body voice keeps long copy calm so the heat lands where it matters.

Aa Aa Aa 0123456789 FG · °C · // · ±
FURY://MOTION

It catches like a flame

One easing does most of the work: a fast catch and a slow settle. Heat rises on interaction and cools when you leave. Nothing moves unless it means something.

Ignite · page load
FURY
Hover · heat rises
Hover the tile
Easing · ease-ignite
cubic-bezier(
0.16, 0.84,
0.24, 1)
fast catch · slow settle

Reduced motion is honored everywhere. Embers stop, the load is instant, states still read.

FURY://VOICE

Forged, not flexed

Plain, sharp, and warm. We talk like a team that has each other's backs, not a brand shouting in all caps.

Call to actionRun with us. not “Submit your application today!”
Empty stateNo matches yet. Your next one starts here.
WinTempered. That round was yours.
ErrorThat didn't connect. Check your link and try again.
OnboardingPick a team. Pick a game. We will heat up from there.
Tone, in three wordsWarm. Direct. Relentless.
FURY://FIELD

Built for the screen and the scene

The same flame runs from a broadcast overlay to a jersey crest to a favicon, and never loses the heat.

LIVE
FURY vs APEX
Grand Final · Map 3
Broadcast lower-third · furygaming.tv
RUN HOT
Social tile · 1:1
Jersey crest EST · 2026
Jersey / team crest
Favicon · holds down to 16px